A superior strategy coupled with solid execution often makes the difference between winners and losers. If you have already taken the time to map out a business plan and strategy for your small business, then it’s just a matter of taking the process further to implement your plans.
Developing an IT strategy demonstrates certain leadership qualities such as being proactive instead of reactive and having a clear vision of your goals and objectives. The benefits of an IT strategy are best seen in how well it aligns to business objectives and how significantly it contributes to these objectives.
Here are three benefits that can be realized from an effective IT strategy:
- Cost reduction - Small companies struggling with limited budgets can explore options for implementing their IT initiatives at reduced costs. Among these options are IT outsourcing and cloud computing. Some options could end up as self-funding when savings in power, cooling, management and space are taken into account. Aside from cost savings, allowing a third-party to manage your IT needs in a utility model can reveal other benefits such as allowing you to focus on your core competencies.
- Customer satisfaction - Today’s technology opens up many opportunities to increase customer satisfaction. Some sample projects are those that streamline business processes, improve efficiency and thereby shorten the order cycle. Other projects are those that are enabled by current technology such as making mobile payments.
- Revenue generation - IT has historically been viewed as a cost center. But what if it were used as a marketing tool or system streamliner? It has the potential to get your message out to a much wider audience than could be reached through traditional marketing and sales. It also has the ability to cut traditional or less efficient workflow times in half.
While you may recognize some of the initiatives that you could undertake, you may lack the knowledge in your organization to appropriately plan and implement major projects. A good IT outsourcing company could fill in the gap. Your IT strategy lets you plan your initiatives to obtain optimal business outcomes rather letting circumstance dictate your future. It is a first step in moving from a reactive to proactive mindset and showcasing IT as a strategic asset for your business.